MannKind
Branding, Motion, UI, Environmental
Branding, Motion, UI, Environmental
Branding, Motion, UI, Environmental
2026
BRAND IDENTITY
Founded in 1991, MannKind is a biopharmaceutical company focusing on the discovery, development, and commercialization of therapeutic products for diseases.
Founded in 1991, MannKind is a biopharmaceutical company focusing on the discovery, development, and commercialization of therapeutic products for diseases.
MannKind initially turned to Pivot for help in relaunching the product website for Afrezza®, an inhaled form of insulin. That success sparked a bigger ask: now, 20 years after MannKind began, help them reinvent their corporate brand from the ground up.
The Pivot team went back to the very beginning. They started with founder Alfred Mann’s name, which inspired a tagline that conveyed the company’s purpose: empowering Life more humann℠. Then a modern wordmark was created and singular color scheme anchored around a custom Pantone® color, “MannKind Magenta.”
Work completed while employed at Pivot Design.
At its core, Creative Intelligence™ reflects the ever-evolving nature of design: a process fueled by interaction, iteration, and collaboration. Every creative choice is grounded in strategic thinking that takes something amorphous and makes it concrete.
The Creative Intelligence™ sub-brand needed to embody that same dynamism. Rather than relying on a particular mark or motif, it expresses itself through experience. Motion is used to portray the flow of design—transforming ambiguity into clarity, and oscillating between the two. Interactive elements come to life by responding to the user’s actions and enhancing the overall experience; mirroring the collaborative journey clients take with FalkHarrison.
Ultimately, the identity reflects the balance at the heart of design: creativity and intelligence in constant dialogue, each essential to the other.
