Asana
2025
Asana partnered with FalkHarrison to design its 2025 ESG Report, translating a complex body of content into a clear, engaging, and accessible publication.
The report needed to communicate a wide range of initiatives, metrics, and narratives spanning environmental impact, employee culture, governance practices, and product innovation. Our role was to shape that information into a cohesive editorial experience that felt approachable, helping readers easily navigate detailed content without losing sight of the larger story.
To achieve this, we developed a flexible visual system that balanced structure with variety across the report’s many sections. Clear typographic hierarchy, modular page layouts, and thoughtful pacing helped organize dense information into digestible moments, while bold color and imagery brought energy to the content.
Each page needed to stand on its own, so maintaining consistency across the document while keeping every layout fresh and engaging was a key challenge. By establishing a modular grid, we created a framework that made it easy to build pages quickly while maintaining a cohesive visual system throughout the document. The modular approach allowed content to shift, scale, and adapt from page to page depending on the story being told.
To further strengthen the structure, we also implemented a baseline grid, ensuring typography aligned consistently and content flowed seamlessly from page to page.
