Veritas Cybersecurity
Background
Branding has always been one of my favorite areas of design. As such, when my brother told me about his idea of starting a cybersecurity company, I took his idea and ran with it. And even though he won’t pursue the idea until he retires, the project still offered an interesting mix between personal and client work.
Overview
Trust online has never been lower. Be it fake news articles or email phishing scams, people browsing the web are more wary than ever before. Veritas Cybersecurity focuses on alleviating those anxieties and returning to a time when the internet didn’t feel so convoluted. With fact checking browser extensions, network security monitoring and a host of encryption tools, Veritas ensures online honesty and safety.
Client
Veritas Cybersecurity
Team
Jeremy Kocher, Nick Waldinger
Responsibilities
Brand Design, Logo Design, Motion Design, Web Design, Copywriting
Logo
Built on a 54-pixel grid, the logo mark immediately identifies Veritas’ digital nature. This mark is coupled with two typefaces: Purista, the primary brand typeface, and Silkscreen, a secondary typeface that supports the brand identity where larger devices are unavailable. The grid also allows for alternate logo marks to be made for future Veritas subsidiaries.
Presentation Assets
Presentations represent a brand on a day-to-day basis. But most employees aren’t designers, and these employees are usually responsible for creating said presentations. So if steps aren’t taken to ensure brand continuity, employees may start breaking rules they didn’t even know existed.
One of these steps includes creating asset templates for presentations, such as tables and charts. Outward facing presentations for conferences or webinars are typically more planned out and polished, making the use of different effects and animation more appropriate. Internal team presentations, however, would have a more stripped down approach.
